More Info On Accepting Credit Cards
I never intended this blog to turn into a constant discussion on credit cards and small businesses, but it seems to be what local merchants want to discuss. After my “Credit Card Processing For Small Businesses” post a few days back I’ve been pounded over the head by merchants asking why, exactly, they should accept credit cards.
The answer, of course, is because your customers want you to. But this isn’t good enough for some local businesses. One merchant pointed me to an October CNN Money article citing a September Javelin Strategy & Research study that showed 39% of consumers decreased their credit card usage, up from 37% in April. But what this merchant (and others like him) are missing is that this is the holiday season. The one month of the year when nearly everyone feels absolutely compelled to spend inordinate amounts of money whether they have it or not.
Yes, Americans drew back from burning up their Visas and MasterCards for a short time with the news of banks and other financial institutions crumbling around them. But then came the biggest gift-giving stampede of the year and they’re all out of cash. Credit is king once again, and your customers are going to be using those cards somewhere. Wouldn’t you rather have it be in your shop?
Tags: business loans, credit cards, Merchant Advisors, merchant services, Online, service, Services, shopping, small business
